Buying a Call Option, also referred to as “Going Long” on a call, is a strategy used by investors with a positive outlook on the market, expecting prices to rise. A Long Call Option allows investors to benefit from potential upward movements in the underlying asset. This strategy is straightforward and widely preferred, especially by new investors. By purchasing a call option, an investor can take advantage of price increases while keeping their risk limited to the premium paid. Even if the market declines, the potential loss is restricted to this initial investment.